Turning Data Into Understanding
Product Design • Analytics (Visualization) • 15 min read • B2B
Currently at Yellow.ai, with intention to translate understanding into functional, cohesive and business aligned products.
Brands i have worked for
Product Design • Analytics (Visualization) • 15 min read • B2B
UX audit • Heuristic Evaluation • 5 min read • B2B
ADDING MORE CASE STUDIES SOON... STAY TUNED
I believe design is the bridge between complex technology and human emotion. I don't just make things look good; I make them work seamlessly. My process is deeply rooted in research, rapid iteration, and a slight obsession with micro-interactions.
My design process typically follows this flow: Understand → Research → Ideate → Design → Iterate → Deliver.
Instead of treating this as a fixed process, I use it as a starting point as I believe every problem needs something different.
AI helps me decode complex PRDs, rapidly explore different ideas, and validate concepts at speed even running lightweight user tests when needed.
Curiosity helps me cut through, I start by asking questions and uncover the problem, so I can focus on designing solutions that are grounded in user needs.